"We started working with Trellis Marketing, April 2012, and immediately experienced a complete turnaround of the revenue decline we encountered from the 1st and the previous 4th quarter. The high profile advertising campaign accelerated our sales and allowed us to regain the hundreds of thousands of dollars of revenue lost in the months preceding. We couldn't be more pleased with the results that we have had while working with the Trellis Marketing team! ..."
Jay Fisher, President, Northeast Collision
"Catherine and her staff carefully listened to what we hoped to communicate, wrote the script, and even found a perfect spokesperson for our unique lifelong learning program. As a nonprofit agency, our budget was quite limited. Catherine delivered an excellent product, and found ways to stretch our budget by targeting those time slots and channels that would best reach our demographic group of people age 55+...."
Patricia Dowling, Erie County RSVP
"Catharine squeezes more out a broadcast media dollar than anyone I have ever met. She genuinely understands the television market and how it works -- especially for small and medium-sized businesses that often think they cannot afford to advertise on TV (they can -- at least in this market!). Catharine is energetic, creative and professional. I recommend her at every possible opportunity because I sincerely believe that her marketing services can take a business to the next level...."
Marti Gorman, Founder, Buffalo By Choice
"We are very impressed with Catharine and her company. They have helped to take our company to the next level. She is truly an expert in her field and the work she has provided has been exceptional. We are very pleased!..."
Bruce Andrews, Great Lakes Real Estate
"Catharine, presents a great service and value. She is innovative and very easy to work with. I would highly recommend her...."
"Catharine has been a great partner with the WNY Works for Women program. Her experience in the media industry has given her the ability to help her with marketing plans that are tailored to meet the clients needs. She is a great asset for businesses in WNY!..."
Janine Clark, Assistant Vice President, KeyBank
"Catharine McCracken Has the science, art, and experience of marketing that makes everything she touches gold. She is professional, focused, experienced, creative, and has an innate ability to focus on the right critical few to achieve your goals. All her clients have glowing reviews based on her project process, outcomes and service she provides!..."
Bobbie Goheen, CEO Synthesis Management Group
"Catharine has been instrumental in increasing the awareness of women business owners as well as a growing list of small businesses through TV and other marketing tools. Her professionalism is apparent in her work as she strives to promote WNY as a great place to work and live. I am a fellow Rotarian and she has contributed so much of her time and talents to our major fundraising event- Wines of the World. Catharine has a magnetic personality and people are naturally drawn to her. If you own a business - I highly recommend using Trellis Marketing to take you to the next level. She has also proven that TV is accessible for all types and sizes of businesses. I am proud to know her as a colleague, Rotarian and friend...."
Megan Burns-Moran, Investor Relations Manager, Buffalo Niagara Partnership
"Our organization would like to extend a heartfelt thank you for the impressive job you did on the postcards and banner that you created for our Crohn's & Colitis event, Wind Down Wednesday. It was a great success and we appreciate your help. Thank you!..."
Carolyn Manz, WNY Chapter of Crohn's & Colitis Foundation
"We were amazed to see such growth with our "Family Ties" annual airfare sale with the addition of a television campaign. Typically our revenue during the sale is $200,000 per day. Within a day or 2 of the tv campaign staring, our revenue increased to over $1,000,000 per day! We couldn't be happier with the campaign that Trellis Marketing produced for us...."
Ed Warneck, Direct Air
"I'm very impressed with Catherine and her team at Trellis Marketing. I'm truly enjoying the "fruits of their labors" since I decided to add television to our marketing budget. Catherine has never installed a hardwood floor before, but she learned my business inside and out before letting me spend a cent. She and her staff are awesome to work with since they are "doers" like me. They simply get the job done. Prior to knowing Catherine, I didn't think I could afford TV, to my surprise I get more exposure and more results on TV for what I was spending on my previous radio ads. If you want your phone to ring more like ours does, I would highly recommend you meet Catherine...."
Michael P Caroll, Owner of MP Caroll Hardwood
"I stumbled on a gold mine when I found Catharine McCracken and Trellis Marketing. She has created an extensive, highly successful media marketing plan for my firm, from concept to polished finished product, and she is a wizard at obtaining media air time at bargain prices. It is a real pleasure to work with Catharine, a true professional with vision.
William Bernhardi, Owner/Partner, Bernhardi & Lukasik, PLLC.
"We were so pleased with the outcome of all the campaigns managed by Catharine and her team for Niagara USA. Trellis Marketing produced results that exceeded our expectations. Traffic to the Niagara USA website and bookings to our region increased by over 400%..."
John H. Percy, Jr., CEO, Niagara Tourism Convention Corp
"About 3 years ago, I discovered Trellis Marketing and Catharine McCracken. She has become my secret weapon to ensure a successful event. Prior to using a professional media buyer I placed all of my own media buys (mistake!!) I began partnering with Trellis, the difference in attendance at my events at least doubled. She was able to capture the attention of WNY and Southern Ontario at a price we could afford and the results were no less than amazing. She is, quite simply, the best in the business...."
Sandy Hays Mies, President, Limelight WNY
"Trellis has been the most powerful marketing tool for our organization. Their depth of knowledge and ability to drive the best media deals in the marketplace has made our marketing campaigns incredibly effective and cost efficient. Trellis is the benchmark for measuring marketing success...."
Diane Finkbeiner, Owner, Barton Hill Hotel & Spa
"I have been with Trellis Marketing for 3 years now and I can honestly say that it was the best marketing move I have made in my career. Catharine is always thinking about my business and how to improve my brand's awareness. I truly feel that the Trellis team gets me the most exposure for my investment and more importantly with a creative mind sharper than anyone I have dealt with. I know I get more and spend less. Trellis is simply the best!..."
Peter DeLacy, Delacy Ford
"Trellis Marketing has creatively used television to visually show WNY what the Dessert deli is all about! We are now more recognizable after our television exposure and our advertising budget was less than before we made the switch to Trellis. Now that's icing on the cake!!!!..."
Trish Mullaney, Owner Dessert deli
"When I asked Catharine for help making Audubon more visible in the Buffalo community, reaching more families, and helping us to grow our child care business, she came out to our site and spent a great deal of time getting to know how our business works and came up with some fabulous ideas. Catharine felt that a video on our website home page would intrigue perspective families to check us out. She and John Paget spent two days taping classroom activities, interviewing parents, staff, and children and the result is an incredible 3 minute video that captures the essence of our business. The video worked...we have increased our business by 9 %. I loved working with Catharine. She has an amazing amount of energy and quickly visualized a wonderful program for us...."
Gretchen Gross, Director Audubon in College Park
"I never imagined that my business would produce a commercial. Being a small business owner I assumed that producing a commercial would be out of my financial reach. But, WNY Works for Women with the sponsorships of UB CEL & KeyBank made it all possible. And being a first timer in front of the camera, Catherine McCracken from Trellis Marketing & John Paget, the producer of the commercial, are extraordinary people to work with and really made making the commercial fun & easy. Because of the WNY Works for Women program, my business is now getting the local exposure we were looking for which is priceless!..."
Laurie Albertson, Owner Fernwood Capital
"As a forklift company, we sell to other businesses. Effective marketing has always been a challenge. I was looking for a way to get the message out that Toyota makes a really great forklift and that JIT Toyota-Lift is a great forklift company. Catherine McCracken skillfully crafted a message and an airing schedule that accomplished my goal perfectly. Awareness of my company and the Toyota forklift brand has increased and my business has benefited greatly. I am very pleased with the WNY Works for Women program. I especially appreciate the sponsors who have put this kind of quality advertising within my reach...."
Joyce Schwob, President JIT Toyota-Lift
"I have always believed in the importance of marketing my business but never thought I could afford to film a TV commercial. With the WNY Works for Women program, I am able to take advantage of this exciting form of advertising. I have received incredible visibility for my business since my TV commercial has aired and I am extremely pleased with the positive feedback from my customers!..."
Joyce Delong, Owner Insty Prints
"Working with Trellis Marketing reversed the decline of business I had been experiencing for two years. The TV campaign we began in May 2007 brought back old customers, delivered substantially more customers and elevated the average sales.I knew I made the right decision 3 short years ago to hire Catharine McCracken. She made a disbeliever....into a believer...."
Mark Redlinski, Owner, Redlinski Meats
"I had always wanted to do TV but always was afraid that local production would leave my business looking amateur or cheap. Trellis Marketing exhibited a tremendous gift for understanding my ideal customer and tailoring a program for reaching that consumer utilizing broadcast TV and cable. Trellis created a focused program, coordinated all the production shoots, crafted the scripts and identified marketing and networking opportunities. I wouldn't spend a dime on TV without the advice of Catharine McCracken who has been a fantastic advocate for my business. Of course, the success is always in the numbers and there, she shines best of all...."
Diana Augspurger, CEO Creative Storage
"With half of the budget, we had three times the return on investment, thanks to Catharine!! Her media package and beautiful creative was the key to luring our biggest crowd ever...."
Richard Soluri, Mayor of Lewiston/Board Chair, Historic Lewiston Jazz Festival
"I have worked with many ad agencies in the past, and I found Catharine to be a true professional who really understands television production and media purchasing. My customers' comments on our new spots have been extremely positive, and sales have also risen nicely in this tight economy. My return on investment has been much better than I could have imagined, and I would highly recommend Trellis Marketing to anyone seeking a quality firm...."
Dean Gottesman, Executive Vice President Shanor Royalite