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See the Signs, Save a Life

Join your fellow counties in participating in this important campaign. This year-long program is designed to raise awareness of the signs of opioid abuse and immediately connect available resources to those in need.

See the creative below that will be customized for your county

SEE THE SIGNS, SAVE A LIFE CAMPAIGN
HISTORY & BACKGROUND

In 2018, members of the New York State Coroners Association were distraught at the volume of deaths resulting from opioid overdoses and felt compelled to "do something." They reached out to the New York State Association of Counties (NYSAC) and Trellis Marketing.

Trellis was engaged early in the conversation and crafted award-winning creative and a cost-effective media plan that delivered this vital messaging throughout New York State.

Key tactics were:

● Compelling and targeted “pay attention” Public Service Announcements
● Driving traffic to a digital landing page with comprehensive resources for immediate assistance
● Showcasing the diverse, integrated county services and resources ready to combat the opioid crisis more effectively

Award-Winning Creative

The See the Signs, Save a Life campaign was celebrated at the 2018 Capital Region MARCOM Awards, highlighting its significance and success in community health initiatives. This recognition not only honored the creative and impactful work of the Trellis Marketing team but also underscored the continuous effort needed to educate the public on this critical issue. Below are samples of the collateral print and digital material Trellis can quickly and affordably create for your important Public Service Announcement campaign.

ONGOING AWARENESS & EDUCATION PROGRAM FUNDED
BY OPIOID SETTLEMENT FUNDS

With NYSAC's endorsement, this program is now available to counties as a turn-key resource that meets the criteria for using your Opioid Settlement Funds - Harm Reduction, Public Awareness and Education AND ties existing efforts together in one place.

Our See the Signs, Save a Life campaign delivers an intimate look at both those within the throes of opioid addiction and the loved ones whose lives are impacted by their addiction, and serves as a foundation that houses and communicates your existing and future efforts.

● Educate your county's residents on the signs of opioid abuse and where to go for help

● Bolsters awareness of your county's resources making them easily accessible

● Streaming video and digital ads served only to your county residents

● Effortless adoption of program

● Supplemental options to boost initiative even further

Program At-A-Glance

NEW YORK STATE OPIOID

AWARENESS

and

EDUCATION CAMPAIGN

Research shows that broad public education messages delivered through television and digital media, including video streaming platforms, are effective.

“According to the Centers for Disease Control and Prevention (CDC), when campaign messages are aired at sufficient levels of reach among the target audience, one can expect changes in campaign-targeted knowledge and attitudes in 6 to 12 months, and changes in behaviors in 12 to 24 months after campaign launch.”*

Trust Trellis for strategic
local campaigns that work.

Program Elements

Production

Creation of your customized video and landing page

Non-skippable Streaming Ads

Your customized :30 second PSA served only to residents in your county.

Digital Display Ads

Beautifully designed display ads, delivered only to residents in your county.

Supplemental Options*

Add elements like: broadcast TV, direct mail, rack cards, brochures, fliers, posters, trade show materials, and more. *Quoted separately.

Investment

Recommendation based on your county population.

ABOUT

Trellis Marketing, Inc., established in 2006, is a women-owned, award-winning strategic marketing consulting and advertising agency specializing in branding, logos, and graphic design, video production including creative content and visuals, advertising campaigns, media placement, and digital and online presence.

Let’s Connect

We are excited to talk with you about opportunities for Public Service Announcements (PSA) and related collateral to promote your community message. Use the calendar link below to schedule time to meet with us.

Amanda Lucchino, Director of Business Development
(716) 725-1271 (call or text)
Email: [email protected]


Let Trellis bring your
Public Service Announcement message to life!

*Educating Young Adults about Opioid Misuse: Evidence from a Mass Media Intervention https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8750763/