PUBLIC INITIATIVES INTO PUBLIC IMPACT

From opioid abatement and youth vaping prevention to tourism promotion, public health education, and community outreach, Trellis helps government organizations deliver messages that inform, engage, and inspire action.

See examples of our customizable public awareness campaigns below.

PUBLIC AWARENESS CAMPAIGNS

Trellis partners with counties, public health agencies, municipalities, and community organizations—relationships built through years of developing strategic communication campaigns that inform, educate, and inspire action.

Our extensive library of customized opioid abatement and youth vaping prevention PSAs has helped establish us as a trusted public awareness partner, while our expertise extends far beyond these initiatives.

From public health education and community outreach to tourism promotion, social media, and specialized awareness campaigns, Trellis delivers compelling creative and integrated media strategies that help government agencies and community organizations effectively connect with the audiences they serve.

PUBLIC AWARENESS PROGRAMS ELIGIBLE FOR SETTLEMENT FUNDING

The Opioid Abatement PSA Campaign delivers an intimate look at both those within the throes of substance use disorder and the loved ones whose lives are impacted by it.

The Youth Vaping Prevention Campaign focuses on the growing youth vaping epidemic through education, prevention, and awareness messaging designed to reach youth, parents, educators, and community stakeholders. These campaigns also serve as a foundation that houses and communicates your existing and future prevention, education, treatment, and recovery efforts.

Key Features of Our Programs:

Robust library of PSAs customized for your county featuring topics such as:

• Dangers of recreational opioid use • Breaking the stigma of substance use disorder • Real stories of recovery • Youth-focused nicotine and vaping education

• Prevention messaging • Custom landing page with connections to care • Supporting collateral materials customized to your needs

Additional Benefits:

• Turnkey and easy-to-implement program • Supports appropriate settlement fund utilization • Custom landing page that consolidates local resources • Multi-county partnerships encouraged • Sole-source procurement opportunity • Optional enhancements including direct mail, rack cards, conference materials, trade show displays, and more

OPIOID ABATEMENT & YOUTH VAPING PREVENTION PROGRAMS

Public Service Announcement Campaign

Research shows that broad public education messages delivered through television and digital media, including video streaming platforms, are effective.

“According to the Centers for Disease Control and Prevention (CDC), when campaign messages are aired at sufficient levels of reach among the target audience, one can expect changes in campaign-targeted knowledge and attitudes in 6 to 12 months, and changes in behaviors in 12 to 24 months after campaign launch.”*

Single Source Providers
Qualifies as a "Sole Source" product due to its proprietary use of authentic, firsthand narratives from individuals in active recovery.

Click to view our Sole Source Confirmation letter.
Endorsed by NYSAC
Trellis provides counties with actionable, impactful solutions in the fight against the opioid crisis. View our endorsement letter from Stephen J. Acquario, NYSAC Executive Director.

Click to view our NYSAC endorsement letter.

Program Elements

PRODUCTION & GRAPHIC DESIGN

Creation of your customized video, digital ads, landing page, and billboards.

NON-SKIPPABLE STREAMING ADS

Your customized :30 second PSA served only to your county residents

DIGITAL DISPLAY ADS

Beautifully designed display ads; served only to your county residents

SOCIAL MEDIA

PSA messaging delivered to your county residents on Facebook and Instagram that clicks through to your landing page.

OUTDOOR ADVERTISING

Consistent messaging that reverberates your custom PSA theme, thoughtfully located within your county.

SUPPLEMENTAL OPTIONS**

Add elements like: broadcast TV, direct mail, rack cards, brochures, fliers, posters, trade show materials, and more.
**Quoted separately.

INVESTMENT

Recommendation based on your county population.

About

 

Trellis Marketing, Inc., established in 2006, is a full-service, woman-owned, MWBE-certified advertising agency and video production company with extensive experience serving government agencies, public health organizations, and community-based initiatives.

Our comprehensive services include award-winning video production, media planning and buying, digital marketing, public relations, website development, social media management, and graphic design.

Through strategic communication campaigns, Trellis helps organizations educate audiences, promote resources, encourage behavior change, and strengthen community engagement.

OPIOID ABATEMENT CAMPAIGN CLIENTS

• County of Otsego • Livingston County • Seneca Nation of Indians • Steuben County • The Institute for Human Services / Monroe County

View Landing Page Sample

VAPING AWARENESS CAMPAIGN CLIENTS

• New Choices Recovery • Washington County • CiTi BOCES / Oswego BOCES

Let’s Connect

We are excited to talk with you about opportunities for Public Service Announcements (PSA) and related collateral to promote your community message. Use the calendar link below to schedule time to meet with us.

Amanda Lucchino, Director of Business Development
(716) 725-1271 (call or text)
Email: Amanda@trellismarketing.com


Let Trellis bring your
Public Service Announcement message to life!

*Educating Young Adults about Opioid Misuse: Evidence from a Mass Media Intervention https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8750763/